数据仓库建模_7

Application Architecture Document
• EXECUTIVE SUMMARY
o Business Understanding
o Project Focus
• METHODOLOGY
o Business Requirements
o High-Level Architecture Development
o Standards & Products
o Ongoing Refinement
• BUSINESS REQUIREMENTS AND ARCHITECTURAL IMPLICATIONS
o CRM (Campaign Management & Target Marketing)
o lSales Forecasting
o Inventory Planning
o Sales Performance
o Additional Business Issues
􀂃 Data Quality
􀂃 Common Data Elements and Business Definitions
• ARCHITECTURE OVERVIEW
o High Level Model
o Metadata Driven
o Flexible Services Layers
• MAJOR ARCHITECTURAL ELEMENTS
o Services and Functions
􀂃 ETL Services
􀂃 Customer Data Integration
􀂃 External Demographics
􀂃 Data Access Services
􀂃 BI Applications (CRM/Campaign Mgmt; Forecasting)
􀂃 Sales Management Dashboard
􀂃 Ad Hoc Query and Standard Reporting
􀂃 Metadata Maintenance
􀂃 User Maintained Data System
o Data Stores
􀂃 Sources and Reference Data
􀂃 ETL Data Staging and Data Quality Support
􀂃 Presentation Servers
􀂃 Business Metadata Repository
o Infrastructure and Utilities
o Metadata Strategy
• ARCHITECTURE DEVELOPMENT PROCESS
o Architecture Development Phases
o Architecture Proof of Concept
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o Standards and Product Selection
o High Level Enterprise Bus Matrix
APPENDIX A—ARCHITECTURE MODELS